Selling and buying physical items online is among the most common activities that occurs on the internet. There are many other services that customers require like SEO, copywriting and web development. It is crucial for companies to be able of selling all of these services on the internet because it allows them to reach a wider range of clients and make more money.

It is also becoming increasingly common for businesses to offer services that are not physical in nature, such as the coaching or performance consultation. These kinds of services can be difficult to sell since they are more subjective and may take a bit longer to grasp. However, it is important to promote these kinds of services as they can be extremely valuable to clients.

The amount of people without internet access has decreased significantly over the past decade, however, 3 billion people remain without it. Access to digital services can mean being cut off from information as well as education and social networks that a large portion of the world is used to. It could also hamper access to government services and healthcare.

We found that demographic variables (ie age, gender socioeconomic status, gender, and degree of participation) were related to perceived benefits of online services in social and health care. However ICT-related variables were most consistent in association with benefits (ie accessibility, accessibility, skill to use, and degree of use). Self-rated health problems are consistently related to lower perceptions for all examined benefits.

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